Shaping sticky students
Sentimentality a thing of the past
Pragmatism is alive and well in this generation, with a greater number of respondents citing ‘pathways to employment after graduation’, ‘location and proximity’ and ‘accepted into course of choice’ as the top three reasons for attending their current university, significantly ahead of ‘university culture and reputation’ or ‘family history of attending’.
Less influenced by nostalgia and tradition, this markedly different generational student view spells good things for institutions outside Australia’s sandstone universities. There is significant opportunity to gain a foothold through differentiation, which should be cemented in the ability to deliver on student expectations in an increasingly digital world.
Diminishing by degrees?
Attitudinal differences aside, there are other prevailing external factors with the potential to influence higher education enrolment numbers
Ready to learn more?
The survey says...In 2019, TechnologyOne conducted a study with 1,000 current Australian undergraduate and postgraduate students about what they want out of their university experience.
The silver bulletThe role of technology in delivering on student expectations
Top of the classWhat does a superior educational experience look like from the student perspective?