TechnologyOne Appoints Director of Marketing

Technology One Limited (ASX: TNE), an Australian provider of enterprise software solutions, has appointed Genevieve Smith to the newly created position of Director of Marketing for the international, publicly listed company.


The new role has been created to help drive the company’s continued expansion in the United Kingdom, as well as increase its penetration in key vertical markets, including education, government, financial services, utilities, managed services, health, and community services.

Smith brings a wealth of experience to the role, having previously been employed as the Communications Director, Asia Pacific, for Washington-based, international satellite communications firm, Stratos Global Corporation. She has more than 15 years experience working in agency and in-house positions promoting international blue chip consumer and ICT brands.

Ms Smith will build on her previous role of Marketing Manager for TechnologyOne, where she managed the internal and external communications activity for staff, customers, investors and other stakeholders. She will continue to drive strategic marketing for the organisation, and will work with key stakeholders across each of the sectors in which TechnologyOne operates.

Executive Chairman of TechnologyOne, Mr Adrian Di Marco, said that to date the company has embraced a predominantly sales and product focused strategy, an approach that has seen the company win business from global multinationals with marketing budgets more than 50 times the amount that TechnologyOne spends on its promotional activity.

“With revenues now exceeding $110 million per annum, we’re of a scale that warrants greater investment in the marketing of our enterprise solutions to ensure we continue on the same growth trajectory we have achieved over the past 22 years,” he said.

“We have invested more than $100 million in the R&D of our solutions to ensure they are robust, user friendly and flexible,” he said.

“The strength of these solutions and our ability to continually evolve them with ongoing six monthly upgrades has driven the successful growth of the company.”

TechnologyOne has achieved significant wins in the Federal Government arena in recent years and now boasts more than 40 Federal Departments and agencies as customers, including the Department of Prime Minster & Cabinet, the Department of Industry, Innovation, Science & Research and the Australian Institute of Sport. The company also dominates the Local Government sector throughout Australia and New Zealand, and more than 50 per cent of Australian Universities use TechnologyOne software solutions, including the University of Melbourne.

Ms Smith said TechnologyOne is well placed in the market, especially given current economic conditions, as many organisations are turning away from the larger multinationals because of costly upgrades.

“Our focus on providing end to end solutions for the vertical markets we service is also proving extremely popular, especially in the UK.”

Founded 22 years ago in Brisbane, TechnologyOne employs more than 700 staff throughout Australia, New Zealand, Malaysia and the United Kingdom.


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