New industry solution enhances Jeans for Genes online fundraising platform

New software from TechnologyOne will help patch up the holes in medical research by supporting Jeans for Genes fundraising this August.


Jeans for Genes® Day on Friday 5 August 2011 is set to be bigger than ever following the roll out of new software developed as part of a strategic partnership between appeal founder, Children's Medical Research Institute (CMRI) and ASX listed TechnologyOne (ASX: TNE).

Jeans for Genes Day is the major national fundraiser of the CMRI and each year more than two million Australians support Jeans for Genes.  More than $56 million has been raised since the campaign launched in 1994.

A major portion of CMRI's fundraising transactions take place during the Jeans for Genes campaign, with more than 12,000 donor transactions over a three month period.

To achieve an enhanced donor experience, increased fundraising income, improved efficiencies and scalability, CMRI needed to update its existing software.

In 2009 the Institute signed a commercial agreement with TechnologyOne to develop a fundraising and supporter management solution to help with the many functions of donor management.

Powered by TechnologyOne Customer Relationship Management (CRM), the latest solution, which has enabled online website integration, went live in May 2011 in time for its biggest campaign of the year.

This solution enables supporters to give one-off and regular donations via the CMRI website, as well as register directly to participate in online fundraising activities.
CMRI CIO Darryn Capes-Davis explained that while the organisation had a strong and successful history, the new partnership was agreed as part of a strategy to ensure the Institute continued to adapt to industry changes.

"For more than 50 years, CMRI has been committed to unlocking the mysteries of childhood disease, and as an independent institute, we need corporate, community and philanthropic support to continue vital genetic research," Mr Capes-Davis said.

"This includes looking into ways for people to support the Institute including Jeans for Genes, making a tax deductible donation to CMRI, becoming a Discover Partner (a regular donor), volunteering or providing for CMRI in a will."

While CMRI was the first customer to go live with the new fundraising solution, TechnologyOne has since implemented it to many other organisations including Australia's largest community organisation for people living with depression and mental health, Beyond Blue.

TechnologyOne Executive Chairman Adrian Di Marco said the new partnership was evidence of the company's commitment to developing industry specific solutions for a range of vertical markets.

"This type of collaboration benefits everyone," Mr Di Marco said.

"CMRI now has an off the shelf fundraising and supporter management solution delivered in time for its biggest campaign within an affordable budget.

"TechnologyOne can now offer this solution to its other not for profit (NFP) customers and the wider sector.

"We will continue to work with partners like CMRI to make sure our technology meets their evolving needs."

A critical priority for CMRI was to achieve integration across all its systems, requiring an overhaul of its ageing bespoke Supporter Relationship Management (SRM) system, which was not integrated with its existing accounting package, MYOB.  Neither system could support CMRI's planned growth and fundraising goals.

Mr Capes-Davis explained a large part of the decision to appoint TechnologyOne to help the Institute with its future growth plans was the scale and depth of its integrated offering.

"From our view, any solution rolled out within the organisation would need to be scalable and have the capacity to integrate with other technology such as online," he said.

"As well as offering integration, scalability and excellent reporting functions, TechnologyOne's fundraising solution is designed for the not for profit sector.

"This commitment to the sector along with the integrated Financials and Supply Chain solutions made the selection of TechnologyOne an easy choice for CMRI."

TechnologyOne has successfully delivered the solutions needed in order to improve CMRI's online donation offering and overall supporter experience, generate cost savings and increase its fundraising capabilities.

"Overall we improved our supporter experience significantly by incorporating more timely action with fewer errors in processing supporter data and requests," Mr Capes-Davis said.

"The integrated TechnologyOne Ci environment also allows for more varied options for automatic receipting and returns. Additionally, the timely updates and order taking allows for a quicker shipment of merchandise."

Following the successful integration of TechnologyOne's fundraising solutions, CMRI is now planning to introduce TechnologyOne's Enterprise Budgeting and Purchase Requisitions/Ordering in the near future, as well as work on additional features for the CRM module.


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